The annual Peninsula in Pink campaign raises awareness and funds for local charities that are leading the fight against breast cancer and providing much-needed care for patients.
Over the course of the month starting October 1 to 31, guests may enjoy pink-inspired dining and spa experiences, with JPY 500 from each sale being donated to the Japan Breast Cancer Screening Society® and Keep A Breast Japan®.
In a show of solidarity with cancer survivors and their families, and underscoring the architect’s vision of a Japanese lantern when lit at night, The Peninsula Tokyo will become a shining pink
beacon, when all sides of its soaring 100-meter exterior are illuminated in pink. All staff members will wear a specially commissioned pink ribbon pin, and the hotel’s decorative bouquets will also feature pink-colored flowers. Guests can also enjoy specially designed pink-themed welcome amenities, dining and spa promotions, and pink ribbon pins will be on sale to raise additional funds for the selected breast cancer foundations.