Guests will enjoy an art installation by Choi Jeong Hwa,

 afternoon teas and floral decorations, plus a charitable pink art auction

and extra pink-tinted treats and surprises

 The Peninsula Chicago is again thinking pink for a purpose this October, Breast Cancer Awareness Month. Marking its fifth anniversary in 2015, the annual Peninsula in Pink campaign to raise awareness and funds for breast cancer charities is undergoing a creative makeover to become “The Art of Pink.” All of The Peninsula hotels worldwide will present a month of pink-infused art, dining and spa experiences for guests to enjoy. In keeping with the global commitment to support innovative public art, The Peninsula Chicago is installing a significant art installation entitled ‘Alchemy’ by renowned Korean artist Choi Jeong Hwa, curated by Pearl Lam Galleries, a site-specific light installation of 24 “totem pole” pillars that consist of found LED lights, plastic bowls and steel. One of the pink pieces in the exhibit, selected specifically by the artist, will be auctioned at the end of October, with the proceeds donated to The Peninsula Chicago’s local breast cancer charity partner, Lynn Sage Cancer Research Foundation.


The Art of Pink builds on the partnerships The Peninsula Chicago has created with leading art museums, galleries and private collectors to provide guests with privileged access to groundbreaking art by established masters and emerging artists. Choi Jeong Hwa (b. 1961) is both an artist and a designer of buildings, furniture, and furnishings. One of the most dynamic and well known Korean contemporary artists, his work has been presented at numerous biennials including Liverpool (2004), Venice (2005), and Singapore (2006), as well as at Asia House, London (2006) and Wolverhampton (2007).

 In Chicago, guests and visitors are invited to bid via a sealed bid process on a single piece from Mr. Choi’s ‘Alchemy’. This is a very unique opportunity to own a piece of a world-renowned artist’s installation that has exhibited throughout the world and to support a worthy cause, the Lynn Sage Cancer Research Foundation. For rules and additional information, please contact the hotel concierge at +1 (312) 573 6530.

 Pink is the preferred color at the Peninsula hotels each October, and to support The Art of Pink initiative, the main entrance and signage of The Peninsula Chicago will be artfully illuminated in pink each evening from October 1 to 31, 2015. The hotel’s flower arrangements will adopt a rose hue, and a “Remembrance Tree” will be available for guests to write names of cancer survivors or memories of loved ones. Guests can enjoy pink-infused gourmet dining and spa experiences, with part of the proceeds donated to the Lynn Sage Cancer Research Foundation.

 Throughout October, The Lobby will serve a special Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savory treats presented on a tiered silver tea stand for US$ 60, with US$ 5 from each tea served donated to the charity.  Monday through Saturday, tea seatings are at 2:30 pm and 4:30 pm and on Sundays between 3:30 pm and 5:00 pm. The “Pretty in Pink” cocktail will be featured in The Bar with a donation from each purchase. The Spa will feature “Pedi-for-a-Cure”, a deeply nourishing pedicure for US$ 95 with US$ 10 benefitting the organization (when guests mention “Pedi-for-a-Cure” during booking).

 Another highlight of The Art of Pink month will be an afternoon tea fashion presentation on        October 9, 2015 by Saks Fifth Avenue on Michigan Avenue, featuring lifestyle vendors such as Max Mara and Akris Punto, as well as a selection of shoes and handbags. Afternoon tea attendees will be invited to the store where 10% of their purchases for the day benefit Lynn Sage Cancer Research Foundation.  US$ 10 from every afternoon tea on October 9, 2015 will be donated to the charity.

 For information or reservations for dining, please call +1 (312) 573 6695 or spa, please call +1 (312) 573 6860 or visit

This year marks the fifth anniversary of the Peninsula in Pink campaign, which has raised a total of US$ 500,000 for breast cancer charities worldwide, including US$ 228,588 in 2014. In total, Peninsula in Pink at The Peninsula Chicago has raised US$ 18,432 including US$ 7,840 in 2014, which was donated to two charities: Lynn Sage Cancer Research Foundation and Bright Pink.


About Peninsula in Pink

Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in ten of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula in Pink charitable initiative.

 Launched in Hong Kong in 2010, Peninsula in Pink is an annual event at all The Peninsula hotels in Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, with part of the proceeds donated to a local breast cancer organization.

 In 2015, Peninsula in Pink undergoes an artistic makeover, and is retitled The Art of Pink. Each hotel will exhibit pink-themed artworks in partnership with acclaimed artists and galleries. An exclusive pink ribbon pin designed for Breast Cancer Awareness Month is available for sale in each hotel.


About the Lynn Sage Cancer Research Foundation (LSCRF)

Since its inception in 1985, LSCRF has raised over $30 million toward advancing the understanding of breast cancer. For the last 23 years, LSCRF has been affiliated with Northwestern Medicine, helping to fund research at the Robert H. Lurie Comprehensive Cancer Center in novel treatments, education and early detection of breast cancer. LSCRF also funds fellowships in areas such as breast surgery, breast imaging, hematology/oncology and pathology to ensure that more patients have access to professionals with advanced training in the treatment of breast cancer. For more information on the Lynn Sage Cancer Research Foundation or to make a donation, go to, Facebook or Twitter.            


About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower, The Peninsula Office Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

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