The Peninsula Beijing kicked off its fourth annual Pink celebration with a circus-themed lighting ceremony illuminating the entrance in glimmering pink neon lights. Guests were also welcomed with an inspiring "ribbon of flowers" that towers up from the ground, 9 feet into the air comprised of 5,000 roses, hydrangeas and other brightly coloured pink flowers, custom-designed especially for the evening.

Jugglers and acrobats on stilts amused the crowd with their fun antics and dazzling performances, while usherettes in colourful pink outfits entertained as they handed out freshly made candy floss in return for cash donations of any amount from generous guests. In addition, a dedicated "pink" nail bar by Estée Lauder provided invitees a night of sweet pampering, while an oversized picture frame with pink layered decorations served as a setting for guests to take funny pictures as a souvenir of the evening.

The inaugural Pink lighting ceremony was hosted by The Peninsula Beijing, BQ Weekly Magazine, Avanti Furs, and Damiani Jewellers, followed by a cocktail reception in the hotel's grand lobby. The lighting ceremony was attended by over 250 of the capital's most prominent corporate clientele and media representatives who were greeted by The Peninsula Beijing's General Manager, Joseph Sampermans and renowned Chinese actress, Ms Ke Lan. Furthermore, the occasion was graced by no other than Mr Wang Guo Tao, Executive Secretary of the China Breast Cancer Foundation Management Committee and BQ representative Mr Wang Yi who both shared their wonderful words of continuous support for the Peninsula group's annual advocacy.

Additionally, a private event will be hosted in October, in co-operation with media powerhouse, Tatler Magazine and boutique store Avanti Furs at The Peninsula Suite, reflecting their support of the "Peninsula in Pink" breast cancer campaign. PBJ is also elated to receive a generous donation from Damiani Jewellers amounting to RMB 100,000, with their new collections on display at the Beijing Suite from 27 October to 26 January 2015.

The Peninsula Beijing hosted a silent and live auction featuring exquisite works of art from three virtuosos involved in the Art Residency programme at the hotel, with all proceeds from artwork sales benefitting the China Breast Cancer Foundation. Seven paintings are still open for bidding. To participate in the auction, people can send an e-mail to Ms Amanda Wang, or Ms Macy Yang,, leaving their bid and contact details before midnight on 31 October 2014.